This project was a great opportunity to learn how to create an effective YouTube commercial. We were given the freedom to choose any company, product, or cause, and I decided to focus on ocean conservation—a cause close to my heart. I chose to promote 4Ocean, a company dedicated to tackling the ocean plastic crisis
To create this video, I started by brainstorming a compelling hook to capture viewers' attention right from the start, ensuring they wouldn’t skip the ad. My goal was not only to engage the audience but also to persuade them to take action to protect our oceans. The process included creating a mood board, developing a storyboard, and crafting a narrative that would resonate with viewers, leading to the final video
*Disclaimer: This is a student-made creative project and has no professional association with 4Ocean
PBDS 672 - Motion II | UBalt | Spring 2022
The Completed Project
The Process
