This project focused on creating kinetic branding for companies, with a particular emphasis on the University of Baltimore (UBalt). To begin, I explored the core values and identity of UBalt to understand how best to visually represent the institution. I then developed a storyboard to outline the flow and key visual elements before producing the final video. The result is a dynamic, motion-based design that brings UBalt’s brand to life in a fresh and engaging way
*Disclaimer: This is a student-made creative project and has no professional association with the University of Baltimore. The university logo design and all images are not mine
PBDS 672 - Motion II | UBalt | Spring 2022
The Completed Project
The Process
