For this project, I had the opportunity to rebrand a well-known TV show, and I chose to refresh the logo for Young Sheldon, the spin-off prequel of The Big Bang Theory. Despite the show's popularity, I felt the existing logo didn’t fully capture the essence of the series or its connection to its parent show. My goal was to create a visual identity that not only reflects the character of Sheldon Cooper as a child but also ties the series back to The Big Bang Theory. Through thoughtful design choices, I aimed to blend playful elements with a nod to scientific themes, creating a logo that feels both fresh and iconic while appealing to the show's broad audience
*Disclaimer: This is a student-made creative project and has no professional association with Young Sheldon, Warner Bros, or Wonderful Productions
ART 431 - Human Environmental Design | UMBC | Spring 2021
The Completed Project
The Process